Revamping Vodafone Idea’s gift card page
Vodafone Idea, a leading telecommunications provider in India
The company provides pan India Voice and data services across 2G, 3G and 4G platforms. It also offers a dedicated Vi Shop where SIM card owners can access exclusive discounts on gift cards and vouchers within the app.
MY ROLE
Responsible for research,
conceptualization and design
TEAM
Solo product designer, Product manager (Priyanka Parashar)
THE PROBLEM
The current design supports only a single price point which is limiting user flexibility and failing to align with evolving business needs.
THE GOAL
#01
Redesign to accommodate multiple price point options
#02
Introduce options to buy either for personal use or as a gift for other
#03
Streamline the page layout
RETHINKING THE FLOW
Exploration
Separating details like quantity, validity,
and place of redemption across different cards disrupts the flow
Now in this design, there is a clear flow of buying:
1. Self or buy as gift
2. Quantity
3. Few other imp details
Final design
THAT'S A WRAP
We estimated a 15-20% uptick in conversion rates